BSB: Marketing Assessment Tools & Sample Course Structures

Unique and real-life case study-based assessment tools for marketing units, with a focus on the changing marketing landscape with e-commerce and social media impact.

The following qualification structures are provided as examples – more so as they also reflect the Training and Assessment Strategies that we have developed. We have set these courses based on the BSB marketing assessment tools/resources available with us. Depending on the Packaging Rules for the respective qualifications, different electives can be selected to suit specific course/industry outcomes.

The course-wise presentation helps to view the entire course structure on one page, with number of core and elective units included in the course. A course-wise package is also more economical than ordering individual units.

Clients are not restricted to these structures and can build their own courses and order the relevant units. These BSB marketing assessment tools/units can also be used as imported units in other courses as per the relevant packaging rules.

A list of all the available units can also be viewed from the menu above.

Ring us on (03) 9005 8595 or contact us using the form provided at the end of this page if you have any specific query or questions.

BSB42415 Certificate IV in Marketing and Communication

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

We have provided a sample course structure for your convenience. Other electives can also be chosen as required.

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BSB52415 Diploma of Marketing and Communication

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area.

We have provided a sample course structure for your convenience. Other electives can also be chosen as required.

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BSB61315 Advanced Diploma of Marketing and Communication

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

We have provided a sample course structure for your convenience. Other electives can also be chosen as required.

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